Madewell has created the perfect cool kid whom rocks fedoras, beaten down leather, dark denim, and still a touch of prep. Sadly, we all don't have that cool factor except for Kate Moss or the likes of Erin Wasson (who was part of the Spring campaign), but luckily Madewell sent angels from heaven to make sure we can be our own Erin.
I'll gladly join the parade of the girl-meets-boy style this fall.
Fall into line, kids.
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