One of my must watch during Paris Fashion Week, Jacquemus is the brand behind my beloved "J'aime la Vie" t-shirt. This season's collection is an upbeat affair reminiscent of the young designer's summering in the South of France. Playfulness and just what you picture a petite fille frolicking on Pampelonne beach wearing. Nope? Just me... well, you get the gist.
Triangle 'kinis, white trousers, and cabana stripes are the perfect beach attire you could ask for.
The collection, which was split into two separate vibes still radiated a relaxed and playful feel, The unofficial first part was full of minimalistic separates, a plethora of mesh, and laid-back silhouettes. Ya know, your go-to pieces for when the summer season rolls around.
On the other hand, structural stripes continue the charade of beach cheekiness, but with a play on smart shapes. Not exactly your #normcore street style, but Jacquemus' infectious charm has captures our black and white hearts once again.
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